Customer Experience Matrix
JANUARY 22, 2013
Still, there’s a shared sense among industry vendors that there’s a critical shortage of marketers able to use marketing automation tools effectively and that this is limiting industry growth. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring.
NuSpark Consulting
DECEMBER 18, 2011
Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s an example of Loopfuse Marketing Automation. Mention you use a tool that tracks company visits, and you just wanted to learn about the intent.
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Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. So if it's so effective and easy to maintain, then why are only 49% of marketers utilizing this wonderful tool? The Challenges. The Solution. Campaign ROI Reporting.
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.
NuSpark Consulting
NOVEMBER 10, 2013
Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.
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