KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brand Identity 127

Brand Identity Branding Lock-In Communities 127

Martech Advisor

NOVEMBER 7, 2019

Auth0 recently conducted a study with Internet Retailer revealing how companies are tackling the dual challenge of providing a great experience while locking down identity protection. To refresh painful memories: Target in 2013, Equifax in 2017, Marriott in 2018, and Capital One just a few months back. Thankfully, that is no longer the case.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Optinmonster

FEBRUARY 12, 2024

Using scarcity in your marketing not only helps you skyrocket your conversion rate. It also lets you position your products and services as unique, highly sought-after, and premium. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content.

Urgency Marketing 73

Urgency Marketing Conversion Lock-In Conversion Rate 73

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. There’s a way out for these businesses. In fact, there has always been a way out.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40