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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. A link should be identifiable to the email reader by the color and because it is underlined. Example: Marketo.

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B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

ClearVoice

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. On-page Optimization Techniques On-page optimization involves optimizing your website’s content, meta tags, headings, and internal linking.

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Where Does Blogging Fit Into Your Content Marketing Strategy?

SmartBug Media

Based off your buyer persona(s), decide which content will resonate best and plan to create ebooks, white papers, podcasts, etc.—and The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Create an editorial calendar. Measure your results.

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Adobe Experience Cloud Blog

Suddenly everyone was second guessing their link building strategies and looking for new, sustainable ways to clean up their link profile. URL structure, meta-tagging, etc.–play Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.)

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Tags: Cool Web Marketing Tools. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Lead magnets such as white papers. You can find broken link-building opportunities using Ahrefs' advanced filter option. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. There are different formats used for content marketing, such as: Blogging.