Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. We didn’t get it this time, but it doesn’t matter. We’ll get it next time. What are you doing about social?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. We didn’t get it this time, but it doesn’t matter. We’ll get it next time. What are you doing about social?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. Not that there isn’t branding and awareness value in these projects.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

JANUARY 14, 2016

A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc.

Planning 120

Planning Content Marketing Best Practices Content 120