Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 7, 2020

Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. Lead nurturing, sales, marketing, support and service, all play a role in CRM. For me it was mainly a data management tool. The above image makes it clear.

Top of Funnel 269

Top of Funnel Work Management Analysis Marketing Management 269

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. Nancy Duarte. Melanie Deziel. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The ROI Guy

NOVEMBER 29, 2017

And this Value Gap has an impact, leading to stalled deals, delays and more deals lost to “no decision” than to the competition. To provide proof that these results are achievable, backing the estimated savings with success stories that communicate similar business value benefits and ROI from the proposed solutions.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How do you measure the ROI of your big content initiatives?

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Webbiquity

MAY 23, 2017

It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI. The results speak for themselves: it got Gigamon 1465 leads and a 43% rise in sales. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40