Valasys

JUNE 12, 2019

Only a few organizations across the globe have dared to shift to automated marketing solutions as oftentimes integrating AI with Inbound Marketing helps overcome the constraints of time, manpower & money. Nobody wants to invest in marketing campaigns wherein they have to spend more than they receive in return.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 12, 2019

If the cost can be entirely removed from the current or future spendings, it can lead to saving huge bucks, which, in turn, can be invested in more meaningful campaigns or marketing initiatives that make more sense. . Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in?

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. The marketers can refer to the link below to register their presence at the event: [link].

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

The GDPR is just over a year old now and has a profound impact on the entire marketing process especially the automation process. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. According to imaginepub.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58