article thumbnail

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Only a few organizations across the globe have dared to shift to automated marketing solutions as oftentimes integrating AI with Inbound Marketing helps overcome the constraints of time, manpower & money. Nobody wants to invest in marketing campaigns wherein they have to spend more than they receive in return.

article thumbnail

How to Optimize the Cost of B2B Marketing

Valasys

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. Measure & Optimize the ROI on technological Investments: B2B marketing nowadays requires marketers to measure their marketing endeavors through omnichannel.

Cost 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. The marketers can refer to the link below to register their presence at the event: [link].

article thumbnail

How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Step 2: Along with the explicit preferences, the marketers should also focus on collecting the implicit preferences of their prospects such as their behavioral insights & other psychographic motivations.

article thumbnail

How to Define & Measure Social KPIs – Part – 2

Valasys

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019.

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Knowing the Product, Brand & Industry: Marketers need to understand their products.

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. .” ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.