Viral Marketing for B2B Lead Generation, Part 1: Viral Media
WebMarketCentral
JULY 30, 2007
In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.
Let's personalize your content