WebMarketCentral

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Vendors can participate as well, but will be effective only by adding valuable content to these discussions, which enhances credibility and leads (ultimately though not immediately) to higher sales.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

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The 4 C's of Social Media

WebMarketCentral

Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Finally, sharing content with those interested in the topic leads to conversations. Sharing content enables one to make connections ; to find people with similar interests.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. The results are eye-opening.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

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How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!