article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing. Back in February, Day released its 5.3

article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

article thumbnail

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

article thumbnail

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. What can marketers do to improve their lead management most significantly?

article thumbnail

Content Marketing Tips for Lead Nurturing

markempa

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

article thumbnail

How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!