Chris Koch

MARCH 5, 2010

And they both lead to content that benefits from being mobile. One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. We’re seeing mobile be part of an integrated approach to social media, not as a standalone.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Besides creating online communities in business-oriented third-party hosted social media venues like LinkedIn, you can also start guild-related wikis. Wetpaint offers a nice free wiki. But it’s nice to have them all in one place.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 24, 2009

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate.

Social Media 100

Social Media Media Guidelines B2B 100