Lead and Tactics - B2B Marketing Zone

Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

AUGUST 8, 2012

We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

Tactics

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

NOVEMBER 14, 2009

Creating performance-based tactical programs for customer acquisition 7. Defining tactical program activities, budget, calendar and ownership 8. Your marketing team should use these success factors to create quantifiable and measurable objectives for the tactical plan. Defining the target market and market entry strategy 4.

Planning

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Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

FEBRUARY 21, 2010

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

Paper

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. 4 - Focus on lead quality In the past, marketing focus has often been on generating increasing quantities of leads.

Work Management

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent). Thanks to everyone who participated in the survey.

Marketing Report

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A Simple B2B Marketing Framework

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

B2B Marketing

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Survey Result: The Top-3 Goals of Content Marketing

Everything Technology Marketing

JULY 2, 2012

and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. In other words, lead generation is the ultimate promise of content marketing. #2 This is up from 62 percent in last year's survey.

Customer Surveys

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report

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Top-7 Challenges for B2B Marketers

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

MAY 31, 2011

The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short. The top performance metric for content marketers is leads. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report

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Why care about B2B Content Marketing?

Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). Let's take a look at the chart below. It is also ideal for spreading your message by having great content shared across multiple social vectors.

B2B Marketing

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Welcome to Everything Technology Marketing

Everything Technology Marketing

OCTOBER 14, 2009

Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

Planning

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

MAY 24, 2010

The effectiveness of these traditional tactics is declining steadily, and if you are in the marketing profession you'd better pay attention because we are looking at nothing less than a fundamental shift in the way companies engage with prospects. Other tactics are still relevant and effective.

Work Management

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

Segmentation

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

APRIL 14, 2010

Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. So let's take a look at how we can break marketing operations into smaller steps and tactics. What happens if I cut your budget by 20 percent?

Planning

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

MARCH 14, 2011

With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Also, make sure to embrace experimentation until you find the right mix of message, offers, and tactics. This path needs to be made painfully easy for prospects to travel along. This market is still very new and constantly changing.

Marketing Automation Services

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New Report: B2B Content Marketing Trends

Everything Technology Marketing

AUGUST 26, 2012

Content marketing is expanding dramatically in terms of tactics, forms and volume of content - 84 percent of marketers say content production is on the rise - Over half of the participants are using 10 or more formats and tactics that they deem “effective” - These same respondents are spreading content creation across 6 different functional roles 2.

Marketing Report

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