Paul Gillin

APRIL 24, 2012

IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. The challenge was to make social business a win for the people doing the selling. It’s basically using social stuff to do work stuff,” he said.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

This includes Portal & Community Pages, Web Content Manager and Web Experience Factory. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. The beta of the suite is available now.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50