Terminus

OCTOBER 26, 2018

Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source of energy, leads are a low-quality source of pipeline. 3 Reasons Why Leads Are Bad for You. If your organization is like most, you’re constantly fighting an uphill battle to get more leads.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

LEADership

JANUARY 3, 2014

In this interesting infographic by ThomsonData, B2B marketers can further understand their customer’s feelings from the beginning to the end of the sales process. For example, 50% of the leads you gain may be qualified – though there’s a good chance they’re not likely to make purchases. FYI: B2B content marketing tips.

Buy 40

Buy Process B2B Thought Leadership RFP 40

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. But I don’t.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Hinge Marketing

DECEMBER 22, 2015

Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Albacross

JULY 17, 2018

B2B marketing platforms are all the rage these days. These platforms often bill themselves as one-stop shops when it comes to marketing. Lead generation ? Lead scoring? Lead nurturing? The average B2B marketing platform can do all that, and more. What Exactly Is A B2B Marketing Platform? Image source.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Go with someone that already knows how to market successfully for your business.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76