eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Patience is a virtue.

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Is the quality of your data hindering your ABM success?

eTrigue

Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs). Build an effective ABM strategy.

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The Need for a Demand Center

eTrigue

Customers now have the power; especially in B-to-B where they control the dialog, establish the rules of engagement, define the information they need, and the channels used It’s tougher than ever to identify and reach the actual buyer with relevant communications; invisible buying committees are the norm and customer advocates must often be equipped (..)

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Scale or fail: Would 10x partner marketing make an impact?

eTrigue

Align vendor and partner resources on these lead generation campaigns, partner by partner. This last choice also helps you address the partner resource gaps we sometimes see. Their automation helps with most tasks – and some of the providers will also do the heavy lift to execute your campaigns.

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What is a Marketer?

eTrigue

(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. That was what marketing looked like to me before this. The post What is a Marketer? appeared first on eTrigue.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.

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Marketing Automation Apprehension

eTrigue

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.