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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. So what determines success?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. LeadLander is one of the most mature providers of what they term "real-time customer intelligence."