Adobe Experience Cloud Blog
OCTOBER 3, 2011
They were looking for four things: Ability to target limited telemarketing (BDRs) to call the right person. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. Target profiling and lead scoring. The Final Score: >700 emails campaigns.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Marketing can’t be automated.) 1) Marketo. 2) HubSpot.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Mx Group
NOVEMBER 17, 2017
Demand Gen and Lead Management. B2B Telemarketing. Can you provide an example of an “account engagement score”? An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. Sales Empowerment. Bottom-line Results. Technology Expertise. Brand Strategy.
Digital B2B Marketing
APRIL 2, 2013
It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. Beyond cold, these leads may frozen solid. Sweeping up late stage contacts.
Customer Experience Matrix
FEBRUARY 12, 2009
But most of us still assume there is a reasonable relationship between price and value. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further.
Customer Experience Matrix
OCTOBER 22, 2009
But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. But these are awkward solutions.
Online Marketing Institute
JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Expert insights. Personalized for you.
48 
Let's personalize your content