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How the Flywheel Killed HubSpot's Funnel

Hubspot

Word of mouth has always been fundamental to great marketing, but look at the world we living in today. We’ve invested more in customer marketing, more in customer advocacy, and more in creating delightful onboarding for new customers. Classic sales and marketing misalignment is another area where the flywheel can slow.

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“10 Companies That Don’t Do Marketing!” And as marketers, we love figuring out how to woo our audiences. And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. We love being wooed by brands.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. What Is PPC (Pay-Per-Click)?

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

Everyone wants more visitors, more qualified leads, and more revenue. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. Analyze your market's conditions. Design a marketing & sales strategy.

Startups 101