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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads. According to a report from ITSMA almost 85% of the marketers measuring ROI state that ABM outperforms other marketing investments. Wrapping Things Up.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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AI for B2B Marketing: Roadmap for 2020

Valasys

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. In the words of the ingenious marketing leader Philip Kotler: “Authentic marketing is not the art of selling what you make but knowing what to make.”.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. This is beneficial in improving the site authority & brings relevant links back on the website along with the high-quality traffic to enhance the organic rankings.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Drift is the world’s leading conversational marketing platform.