Remove Lead Scoring Remove Leads Remove Purchase Remove Sales Genius
article thumbnail

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. As mentioned I’ll provide a high level overview here, but blog review part 2 will be coming after I get a chance to experience more of Genius Enterprise. -

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

article thumbnail

How to Properly Diagnose a Failed Email Campaign

Content Standard

If you have a list that you purchased or rented, a “one size fits none” bulk address dump, filled with zombie AOL names from 1996, you are hosed. Purchased lists are random, irrelevant to your market , and often filled with dead addresses, and they can bring down the anti-spam cops on your precious head. You can do better.