Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. The reason: because putting social messaging into the proper context is important. It doesn’t mean we can’t orchestrate the movement. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JULY 13, 2010

Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight. Share: Read more from Social Media B2B Marketing , Content Marketing , Social Media , Strategy 2 Comments Post a comment Carolyn Brock Jul 15 2010 Thanks for sharing Micheal.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 18, 2010

As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am open to sitting down in person any time. And the truth is far from it. But these are still people. Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am open to sitting down in person any time. And the truth is far from it. But these are still people. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

DECEMBER 1, 2010

May be, the notion ‘planning’ is not quite relevant. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Alexandre Yurchak Dec 7 2010 Very good summary of current state of B2B marketing. The point 4 is really hottest, completly agreed. I mean in term of skills.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Generic terms often assumed by our internal people to be the most relevant terms typically do not lend themselves to ad clicks or conversions.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

LeadSloth

JANUARY 12, 2010

In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. are enabling and 2.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Anything Goes Marketing

FEBRUARY 21, 2009

It provides relevant information, it's simple and to the point. relevant static links to key areas of your website as well as asking recipients to whitelist your email address. A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100