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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. We didn’t stop. One billion dollars.

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. Successful marketers know when it’s time to emerge from behind the digital wall and connect with their voices.

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Who We Serve. Why it Matters.

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I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.

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Why would a company ever outsource anything?

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That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you. Plus they get support that’s hard (i.e. Want more info?

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Scheduling an Appointment With an "Uncloseable"

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One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. How can one company be considered an uncloseable to one lead generation services firm and a success to another? Everything is testable. Want to discuss this?

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

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Use This Tool to Calculate Lead to Revenue

ViewPoint

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. Now project the revenue you expect to generate through inbound leads. We have a great revenue prediction calculator.