LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 14, 2010

Lead Nurturing and Lead Scoring. Create a Universal Lead Definition in 5 Steps. Making the Most of Your Lead Recycling Program. Elaborating on the Lead Scorecard. 7 Tips to Sell Sales on Lead Scoring. The Four Dimensions of Lead Scoring. Lead Nurturing. Social Media Tracking 101.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

SEPTEMBER 24, 2009

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Make Sure You Have Enough Leads. An often made mistake is to nurture too small a database. If your problem is lack of raw leads, first address that problem. Set Your Goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. With the improved Lead Manager, you could even use HubSpot as your CRM system. Mid-size Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Over 100 Pardot customers from all over North America attended this event.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100