5 Email Drip Campaign Ideas For Epic Lead Nurturing
Delivra
JANUARY 17, 2019
Ask any sales team what they would rather have—a thousand contacts to cold call or a hundred leads that are more engaged. Nearly every team in every company would pick the smaller list of more engaged leads. They’ve been nurtured along the buying process. If the lead takes an action now, they’ll then move into the buyer journey.
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