The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 6, 2009

Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database.

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Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Case Study Case Studies Marketing Automation Services Marketing Automation 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. marketo : Implementing lead nurturing & lead scoring? Think big, start small, move quickly!

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B2B Marketing Buyer Personas B2B Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Today, your SEO strategy for YouTube is as important as your Google strategy. Capture sales leads with longer form video. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Ascend2) 34.1%

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Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48