Valasys

FEBRUARY 21, 2020

Situating positive sentiments in the market about a product or service is just as important as product’s features and price. In an era of evolution of technology in the marketing dominion, it is imperative for the marketers to assure that the human element of marketing & advertising endeavors remains intact.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JANUARY 21, 2020

Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors. Martech is a catchword in the B2B marketing realm these days. It inferences the innovative practice resulting from the amalgamation of marketing & technology.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A clear audience.

Lead Nurturing 112

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 112

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. It was probably adversity that made them psychologically evolved for quicker decision-making.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Sales Development leaps ahead of yesterday’s siloed sales development”.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. Optimizing B2B personalization after the core update will involve abiding by the best practices for creation, execution & promotion of content strategy.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

AUGUST 12, 2019

Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program. Advances in Artificial Intelligence (AI) & machine learning (ML) have revolutionized the field of Account-Based marketing like never before.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Circle Studio

OCTOBER 12, 2017

Customer experience (CX) – The practice of designing for and reacting to client interactions and touchpoints throughout the client lifecycle, in order to exceed expectations with the aim of increasing client satisfaction, loyalty, and advocacy. Learn More About Lead Generation. Learn More About Lead Nurturing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

JULY 9, 2019

According to ITSMA’s Raising the Game with ABM: 2018 Benchmark Study, ABM is still a newbie in the B2B realm with merely 17% of the programs in practice for more than three years, at a stretch. Besides, we also help our customers with account-based Content Syndication services, Lead Nurturing Services & CRM Services. .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Hubspot

SEPTEMBER 26, 2013

So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. Closed Loop Marketing. The practice of closed loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern websites of businesses, social media channels, blogs, email marketing & content marketing strategies all of these are intertwined & with & guarded by the Inbound Marketing practices. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45