Lead Management Order Personalization Salesforce.com 
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Fernandez used the analogy of a cocktail party: you might have a few stories you expect to tell, but don’t know exactly when you’ll tell them or in what order.
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Customer Experience Matrix
SEPTEMBER 7, 2010
LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. That's worth some excitement. So what, exactly, makes LeadPAC so special?
Adobe Experience Cloud Blog
AUGUST 31, 2011
One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Hubspot
MARCH 8, 2012
The fact of the matter is, most marketers need to have a number of different marketing analytics platforms in place in order to glean all the insights they need to understand their marketing performance and, thus, make sound decisions. So why is marketing analytics so underutilized by many marketers? Probably because of a lack of cohesion.
Customer Experience Matrix
MARCH 30, 2009
My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. Of products I’ve written about recently, Infusionsoft is the best example of this, extending beyond sales and marketing all the way to order processing.
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