The Point
SEPTEMBER 17, 2014
. • Design, build and launch a nurture campaign targeted to “Mid Stage” leads. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •
Marketing Insider Group
JANUARY 24, 2013
Marketo – Marketo.com – Marketing software. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. 20+ years in B2B direct marketing, demand gen, and lead management. Presenters of Inbound Conference. Cambridge, MA – [link].
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Adobe Experience Cloud Blog
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. What’s the best general approach for starting and growing a B2B SEM program? Start small, then go where the data takes you.
Ambal's Amusings
FEBRUARY 18, 2010
Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Brian Carroll's blog B2B Lead Generation Blog.
Ambal's Amusings
OCTOBER 15, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!).
WebMarketCentral
AUGUST 27, 2008
Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.
Adobe Experience Cloud Blog
AUGUST 27, 2008
As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What do you see as the biggest oversight by marketers in terms of lead generation?
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