When Should I Stop Nurturing a Lead?
The Point
OCTOBER 22, 2020
In answer to your question, there is no set, finite number of emails that’s the right duration for a nurture program. Also, an ongoing nurture program doesn’t mean sending a monthly newsletter and whatever Webinar invitations happen to be on the calendar. no opens for 12 months.). That could be months, or even years down the road.
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