Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 12, 2019

If the cost can be entirely removed from the current or future spendings, it can lead to saving huge bucks, which, in turn, can be invested in more meaningful campaigns or marketing initiatives that make more sense. . Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 27, 2019

Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand. Setting up an email preference center is an essential pre-requisite for marketers to optimize their email marketing endeavors.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

JULY 16, 2019

In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40