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Salesfusion Acquires LoopFuse to Expand Midmarket Presence

SugarCRM

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Acquires LoopFuse to Expand Midmarket Presence appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Today we welcome LoopFuse into our family.

SugarCRM

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Today we welcome LoopFuse into our family. appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Guest Blogger Marketing Blog'

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here’s an example of Loopfuse Marketing Automation. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This comes two weeks after Infusionsoft raised $54 million in new funding. But I’m pretty sure there are others.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. I weighted pricing much more heavily for small firms, and gabe technology, lead scoring and technology heavier weights at larger firms. The following table shows the major weights I assigned.

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Are We Making Marketing Automation Harder Than Necessary?

Customer Experience Matrix

And, while Act-On, Net-Results and Marketbright all argue that their systems are substantially easier to use than products like Pardot, Marketo and LoopFuse, those vendors surely disagree.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.