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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 Microsites are a third highly-rated viral tool.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Image created by Ryan Schradin.)

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The primary value of social media is the access it provides to objective feedback on products and services. The results are eye-opening.