Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Even those experienced in pay-per-click (PPC) advertising have to be careful to get all of the settings just right. Here’s how.

Linkedin 287

Linkedin Advertisements Advertising Practices 287

Marketing Insider Group

AUGUST 12, 2010

(Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. Share your thoughts, post a comment.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors. I see value in both qualified lead generation and appointment setting. And having a balanced mix is so important to lead gen overall. Great discussion and thanks!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

NetLine

AUGUST 2, 2023

Are performance-based lead gen programs offered? Do they provide hyper-targeting and filtering so you only pay for leads meeting your specific criteria? As well as providing access to the largest content syndication network on the market, NetLine offers both self-service and managed B2B lead generation solutions.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52