ViewPoint

APRIL 25, 2011

This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

JULY 19, 2012

” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. He comments, “It’s like they’re conforming their process to fit the tool—instead of buying the tools to support their process.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

APRIL 6, 2017

We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. If this is how they do their own lead gen, how do you think they’ll handle yours? Your list/database is 60% of the reason why programs succeed (the other 40% is the message and media).

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

APRIL 4, 2013

Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement.

Cold Calling 120

Cold Calling B2B Sales PointClear Work Management 120

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. Here’s what they had to say: Ardath Albee | Marketing Interactions.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 20, 2011

Outsourcing lead generation. Sales lead management. Social media strategies and ROI. Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. B2B marketing and sales strategies and tactics.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. ” Emphasizing the personal relationship aspect of social media, she adds, “The reality is there is a certain percentage of people who will never buy. I’m not sure that that’s the best use of it.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120