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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.

Lead Generation 28
Lead Generation Facebook P2P Peer-to-peer 28
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Moneyball for Marketers

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. For example, a channel that generates a lot of poor-quality leads may compare unfavorably in total campaign value to a smaller channel with whale-sized leads. Revenue per sales person.

Allocation 48
Allocation P2P Lead Scoring Lead Ranking 48
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