Remove Lead Gen Remove Lead Generation Remove Online Marketing Remove P2P
article thumbnail

Moneyball for Marketers

Adobe Experience Cloud Blog

As a marketer, focus on the KPIs that truly reflect profits earned. Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. Some referrals provide great lead-gen but poor closing rates. For online marketers, this is admittedly old hat.