Buzz Marketing for Technology

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Tags: social media Lead Generation. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Listen for Lead Gen opportunities. Connect social media to all marketing campaigns to gauge response. Connect social media to SEO activities to increase SEO. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Use social for new product ideas. Use social media to vet pricing of new products.

ROI 100
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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100