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Modern marketing looks a lot like…product?

MKT1

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. 250,10% off for paid subscribers.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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12 Best WordPress Newsletter Plugins for More Engagement

Optinmonster

Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. And to make it convenient, we’ve categorized it according to your newsletter marketing journey: Grow Your Email List. The first step in newsletter marketing is to collect leads and grow your subscriber list.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

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How to Make Sendinblue Custom Forms in WordPress

Optinmonster

This tutorial will show you how to create a customized form for WordPress that automatically sends new leads to your Sendinblue account. Sendinblue is one of the best email service providers (ESPs) on the market. You can even connect to Google Analytics to find out exactly how much money the popups are making for you.

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The Complete Guide to Data Enrichment

Oktopost

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. Companies that make effective use of enriched data have the option to personalize the funnel to the level of the individual lead.