Remove keyword search-engine websites

B2B Marketing Traction

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ? What SEO tools will be used, and how will the website technology support SEO?

Planning 100
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11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You have bad content on your website.

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. Headlines make a big difference.