Kapost

JUNE 6, 2016

One of the experts is Kapost’s major account executive Angi Harp. I’m also answering specific questions they may have about Kapost in terms of functionality—what we can support, what we integrate with. While Kapost is a software platform, we recognize the solution we bring to the table does require organizational change.

Enterprise Management 48

Enterprise Management Marketing Management Paid Search Agency Planning 48

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. When the marketing team at Kapost began the transition to Agile, we tried to have a brainstorming meeting.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Kapost

SEPTEMBER 9, 2016

A sense of order is created based on purpose and business objective, not whims and wants randomly requested. I often hear about the random requests that come in for content from departments across the organization—always needed ASAP. From that goal, we work backwards to demos, qualified opportunities, MQLs and leads.

Lead Ranking 48

Lead Ranking Work Management Marketing Management Marketing Budget 48

SnapApp

MAY 29, 2018

Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. Help your prospects see the value of your product/service by providing interactive demos and tools to calculate the potential ROI.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

DivvyHQ

FEBRUARY 12, 2019

Our YouTube channel is packed with videos, including this one that lays out DivvyHQ’s distinct advantages: In short, DivvyHQ is a focused platform and its evolution is driven by customer requests and feedback. Over the years, we have built out our platform’s functionality to encompass added capabilities as requests came in. CoSchedule.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

SnapApp

MAY 10, 2016

As stated in a post by Kapost , “bottom-of-the-funnel content should prove the value of purchase, and explain how the products and services will be implemented within the organization.”. Sales demos. Some leads skip all those steps, go to the website, see a live chat option, and request a demo right there on the spot.

Top of Funnel 48

Top of Funnel Marketing Funnels Lead Ranking Sales Qualified Leads 48

KoMarketing Associates

JUNE 17, 2016

It should also be valuable enough that the customer is excited to take action (share the content, request a demo, etc.), Kapost: The Short and Sweet Definition of Content Marketing. Anne Murphy , senior managing editor at Kapost narrates a humorous, yet very informative video all about content marketing.

Video Marketing 120

Video Marketing Content Marketing Advertising Agencies Content 120