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Convince & Convert
JUNE 13, 2014
petershankman Tweet This Bragging and Drama The internet is filled with bragging and drama: bragging when you have a good experience and drama when you don’t. As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones.
Convince & Convert
JULY 26, 2013
This week: From ExactTarget , a free whitepaper called The Path to Lifecycle Marketing Success. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Google now averages 25% of all American traffic, and 62% of devices with internet capability send traffic to Google’s servers every single day.
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Online Marketing Institute
DECEMBER 23, 2010
In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. A good example of this approach is 360i , an award-winning digital marketing agency. Just keep it relevant to your industry and safe-for-work.
Biznology
AUGUST 7, 2012
The premise is simple: guileless do-it-yourselfers, shopping at their local DIY store, are approached by a handsome/gorgeous contractor who offers to follow them home and completely demolish and rebuild their yard, home, bath, or kitchen — all for free and for television. I am obsessed. I suggest you reach back a decade if you can.
Convince & Convert
APRIL 8, 2010
Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Would it work as a marketing and/or presentation device? But progress sometimes comes in half-steps, and the remote control revolution was gradual. Less than seductive technology.
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