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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

If the metaverse is the new frontier of the internet, it currently resembles the Wild West. There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. NFT giveaways, in-experience currencies, etc.).

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Appointment Settings Can Make Your Life Better

Excelsior Research

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

This means that while it’s being transmitted over the internet, it’s protected by encryption technology that keeps prying eyes from seeing what you’re doing with your customer data. Choosing an A/B testing platform should also include asking the following questions: Did the vendor recommend updating your privacy policy?

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Alternative search engines address these concerns head-on. bang shortcuts and instant answers.