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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. Domain authority is not a new concept, it’s been a staple of good SEO for a long time.

SEO 217
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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. . What your competitors are doing in social media.

PageRank 100
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High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 7 Naymz 12,476 522,953 +93.2%

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How to Build Traffic Generating Links

Sharpspring

In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way. Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. Authoritative Websites.

Traffic 125
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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Legal Action C'mon, if Google really, intentionally, harmed someone, that individual or organization could sue, right? Sure—but don't count on beating the search giant in court.

Google 20
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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.