Remove Internet Marketing Remove Narrowcasting Remove Personalization Remove Viral Marketing
article thumbnail

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

article thumbnail

Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

82% of B2B marketers reported success with video marketing initiatives. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. Think back to the last marketing video you saw on YouTube that made you cringe. What’s not to love? Take GE for example !