Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Do they feel that they will miss something by being away from the content for even a short amount of time? Timeliness.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. But don’t provide them with a blank slate. Reference the employee code of conduct, if you have one.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 26, 2009

Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. Besides creating online communities in business-oriented third-party hosted social media venues like LinkedIn, you can also start guild-related wikis.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100