Anything Goes Marketing

MARCH 18, 2007

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. What type of lead qualification do you do? Is it automated?

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Anything Goes Marketing

NOVEMBER 15, 2009

Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. I've also seen others use search queries as part of an automated lead qualification process.

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Anything Goes Marketing

DECEMBER 17, 2007

Ardath Albee at Marketing Interactions stresses that a common definition of what the customer is looking for will help bring together the various strategies and tactics that are being deployed by individual marketing and sales groups. Tags: B2B Sales process integrated marketing lead qualification.

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Anything Goes Marketing

FEBRUARY 21, 2009

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. The least you can do is provide them something useful in return.

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