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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas. Wrapping Things Up.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. The maximum fine imposed for the violation of CCPA can be $7,500 which applies to the intentional violations of the law. Read more on How CCPA will Impact your Business & Privacy Operations.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

A predictive content strategy in-turn is based on the first & third-party intent-data. & Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

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How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.