Convince & Convert
APRIL 4, 2012
It’s this notion of really segmentation and focus. I love the examples in the book, too. Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. How did you come up with those?
Adobe Experience Cloud Blog
AUGUST 27, 2008
It's better to try something new fast, and run the risk of well-intentioned mistakes, than to wait and miss an opportunity. " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly. Second, constant learning is more important than ever.
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SalesIntel
JUNE 15, 2023
It’s important for managers to understand each segment and how it may impact their team directly. This means tech stacks need to be more intentional and not overwhelming. This is why talk tracks, wikis, and battlecards can make such a difference with your sales team. Keep your tech stack simple.
Lenny's Newsletter
AUGUST 8, 2023
Ponder and probe: Pick a space you’re interested in, then whiteboard and tinker while talking to dozens of potential customers—looking intently for pain and pull. And through that, we realized that we should double down on docs and wiki. focused around just docs and wikis. There’s no $20 bills on the sidewalk.
Hubspot
OCTOBER 17, 2018
If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. Take inventory of that footage, and find the short segments that are most informative, even when they stand alone.
Hubspot
MAY 27, 2016
20) Does the dashboard need to be segmented? For example, if your marketing team is divided into personas or countries, find a way to present each segment's unique data. If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page.
GreenRope
JANUARY 21, 2016
When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics. Hardly a one-trick pony.
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