Intent Signal Marketo Purchase Purchase Intent 
Adobe Experience Cloud Blog
JUNE 9, 2017
As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?
Aberdeen
MARCH 1, 2019
Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Direct Mail Influences Purchase Decisions.
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SalesIntel
APRIL 2, 2024
Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. It integrated with popular CRMs, and sales and marketing automation systems such as Salesforce, Hubspot, Marketo, Outreach and more.
The ABM Agency
APRIL 30, 2023
The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., Account-based marketing can be a successful tactic for B2B SaaS firms to pinpoint their desired purchasers and amplify ROI.
Inbox Insight
JANUARY 5, 2023
Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ).
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