Adobe Experience Cloud Blog
JUNE 9, 2017
As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?
Aberdeen
MARCH 1, 2019
Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.
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SalesIntel
APRIL 2, 2024
Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. It integrated with popular CRMs, and sales and marketing automation systems such as Salesforce, Hubspot, Marketo, Outreach and more.
The ABM Agency
APRIL 30, 2023
The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., Utilize tools like Marketo, HubSpot, or Pardot for effective campaign management. visiting competitor websites).
Inbox Insight
JANUARY 5, 2023
A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ). Quality intent data can considerably help Marketing teams in their lead gen and demand gen activities. It stops at the point of generation.
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