Zoominfo
NOVEMBER 1, 2022
ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Get a Demo 3.
Valasys
APRIL 3, 2023
Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers.
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Zoominfo
MAY 25, 2022
This data is important to sales and marketing leaders early in the sales cycle because it helps identify opportunities, target displacement campaigns, and introduce a talking point. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.
SalesIntel
FEBRUARY 19, 2024
The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Changing economic conditions, which can impact the budget and priorities of potential buyers. Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them.
SalesIntel
JANUARY 15, 2024
Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.
Zoominfo
FEBRUARY 13, 2020
It’s OK to talk about big-picture strategy and long-term goals. Pro Tip : Look for opportunity data – “favorable conditions” that include company events, earnings, funding events, C-suite moves – to identify the long-term goals of a company. A CMO’s high-level goals will be directly related to these conditions.
SalesIntel
FEBRUARY 19, 2024
The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Changing economic conditions, which can impact the budget and priorities of potential buyers. Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them.
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